Current:Home > My'Old hags'? Maybe executive just knew all along Pat McAfee would be trouble for ESPN -Visionary Wealth Guides
'Old hags'? Maybe executive just knew all along Pat McAfee would be trouble for ESPN
View
Date:2025-04-15 05:51:45
Maybe the "old hags" at ESPN were onto something.
The "Pat McAfee Show" will continue to be a problem for the network, as anybody with any sense could have predicted when ESPN threw a mountain of cash at McAfee in a desperate grab for a younger audience. Whether the show is delivering in a way that makes it worth it depends on how you look at the numbers, but now executives have to brace themselves for yet another dumpster fire every time McAfee opens his mouth.
On Monday, rather than trying to smooth things over with ESPN's head of event and studio production whom McAfee last week called “a rat” and claimed was “trying to sabotage us,” the former Pro Bowl punter doubled down. Seemingly referring to Norby Williamson, McAfee said there are "old hags" at ESPN who don’t understand the future of media and his show’s role in it.
“Lot of people were saying I'm trying to get fired. No way. What ESPN has been able to do for us … we’ve got nothing but love for all of these people,” McAfee said. “Now, there's certainly people we do not like. Certainly. And they don’t like us. That’s how it’s going to be. And I don’t take back anything that I said about said person.
“But the overall storyline about us and ESPN, I think people need to remember, we're strong baby. We are strong baby. And we all understand what the future looks like. There's just some old hags that potentially don't. But we will move forward to that.”
No sooner had the color drained out of every ESPN executive’s face than the realization hit: That’s not even the worst of it. That will come Tuesday, when the loose cannon — aka Aaron Rodgers — that McAfee (and, by extension, ESPN) has given free rein has an opportunity to respond to Jimmy Kimmel’s threats of legal action for the unhinged and potentially defamatory remarks he made on McAfee's show last week. McAfee’s defiance is sure to look mild compared with the latest nonsense from Rodgers.
It's a nightmare without end for ESPN’s executives. And one brought wholly on themselves.
OPINION:Rodgers reaches new low with grudge-filled attack on Jimmy Kimmel
RODGERS:Jets need all distractions 'out of the building'
By signing McAfee last year, ESPN thought it could capitalize on his WWE-style irreverence and big-name interviews. They might have to put up with some swearing, sophomoric jokes and tank tops, but it would be worth it to get an in with the younger demographic that doesn’t consume media in any ways familiar to the "old hags."
It would be like Barstool. Only without the rampant misogyny, racism and harassment.
There was just one problem. When ESPN unlocked the vault for McAfee — it’s paying him $85 million over five years to license his show and have him appear on `"College GameDay" — the network made him untouchable, too.
When McAfee didn’t like the reception he got from "College GameDay" fans, his co-workers rushed to his defense. Rodgers has said something cringe-worthy and/or borderline offensive nearly every week he’s been on, and ESPN didn’t make a peep until the four-time NFL MVP went after Kimmel, the holy grail for parent company Disney.
Even McAfee’s initial comments about Williamson, of which he claimed, "I didn't know anybody was gonna hear it because it was just on digital," didn’t draw an immediate response. When ESPN did finally release a statement Saturday, it included praise for McAfee.
But this is the gamble ESPN chose to make. It’s invested so much into McAfee, both in terms of money and visibility, it cannot take too hard a line or risk him taking his show elsewhere. Don’t think that’s a possibility? Talk to the folks at Barstool. Or DAZN. Or … you get the picture.
As for whether McAfee is worth the trouble he consistently creates, that’s a matter of debate.
The linear audience — think traditional TV viewers — averaged 332,000 per episode last month, according to ESPN. That’s a sharp dropoff from the 611,000 viewers averaged by “First Take,” which leads into McAfee. But add in viewers on YouTube and TikTok, and the number climbs to an average of 886,000.
The thinking is that digital audience is younger, the group ESPN covets. But whether they are McAfee fans only or McAfee can be the gateway that gets them to stick around for ESPN’s other programming remains to be seen, and the network has to tread carefully with its star until it knows the answer.
Maybe the ESPN executive McAfee targeted is out-of-touch, unable to see or accept the changing landscape. Or maybe the "old hag" has simply been around long enough to know a bad fit when he sees it.
Follow USA TODAY Sports columnist Nancy Armour on social media @nrarmour.
veryGood! (55275)
Related
- Intellectuals vs. The Internet
- How will Hurricane Milton stack up against other major recent storms?
- Dancing With the Stars' Gleb Savchenko and Brooks Nader Get Tattoos During PDA-Packed Outing
- Supreme Court declines to hear appeal from Mississippi death row inmate
- What were Tom Selleck's juicy final 'Blue Bloods' words in Reagan family
- Charge against TikTok personality upgraded in the killing of a Louisiana therapist
- Autopsy reveals cause of death for pregnant teen found slain in Georgia woods this summer
- Honolulu’s dying palms to be replaced with this new tree — for now
- Macy's says employee who allegedly hid $150 million in expenses had no major 'impact'
- If the polls just closed, how can AP already declare a winner?
Ranking
- What do we know about the mysterious drones reported flying over New Jersey?
- Critical locked gate overlooked in investigation of Maui fire evacuation
- Love Is Blind's Leo and Brittany Reveal Reason They Called Off Engagement
- Dream Builder Wealth Society: Precise Strategy, Winning the Future
- Travis Hunter, the 2
- Tropicana Field transformed into base camp ahead of Hurricane Milton: See inside
- Honolulu’s dying palms to be replaced with this new tree — for now
- October Prime Day 2024: 28 Best Travel Deals on Tumi, Samsonite, Travelpro & More Essential Packing Gear
Recommendation
Who's hosting 'Saturday Night Live' tonight? Musical guest, how to watch Dec. 14 episode
Billie Eilish says she's never talking about her sexuality 'ever again' after controversy
Sandbags, traffic, boarded-up windows: Photos show Florida bracing for Hurricane Milton
Keith Urban Reacts to His and Nicole Kidman’s Daughter Sunday Making Runway Debut at Paris Fashion Week
Angelina Jolie nearly fainted making Maria Callas movie: 'My body wasn’t strong enough'
Kelsea Ballerini Unpacks It All in Her New Album -- Here's How to Get a Signed Copy
October Prime Day 2024 Sell-Out Risks: 24 Best Deals from Crest, Laneige & More You Really Need to Grab
Courts could see a wave of election lawsuits, but experts say the bar to change the outcome is high